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    <title><![CDATA[Salewa Pressroom]]></title>
    <link>http://www.salewa.us/</link>
    <description><![CDATA[]]></description>
    <pubDate>Tue, 21 May 2013 13:23:54 +0200</pubDate>
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      <title><![CDATA[WILDFIRE – A SALEWA Footwear Workshop Innovation]]></title>
      <link>http:/www.salewa.us/press/wildfire+%E2%80%93+a+salewa+footwear+workshop+innovation</link>
      <description><![CDATA[<strong>A new generation in alpine footwear has been launched by the footwear division of the South Tyrol mountain sport specialist, once more emphasising its reputation as the &bdquo;Approach Company&ldquo;. Its lightweight, anatomical fit, and an aggressive outsole tread design make the WILDFIRE the perfect companion in technical approaches. MFF has become MFF+, establishing a new standard in anatomical footwear with its 3D footbeds &ndash; completely adjustable in volume including the width of the footwear.</strong>]]></description>
      <pubDate>Thu, 31 Jan 2013 00:00:00 +0100</pubDate>
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      <title><![CDATA[SALEWA Alpine Life Collection - Feel the mountain]]></title>
      <link>http:/www.salewa.us/press/salewa+alpine+life+collection+-+feel+the+mountain</link>
      <description><![CDATA[<strong>In our globalized age, sports market designs have fewer unique selling propositions. Even in the collections from</strong><br /><strong>international brands, you seldom find diverse concepts. At the same time, demand is growing for authenticity plus</strong><br /><strong>new and credible approaches. Aware consumers desire to differentiate themselves with quality products that are</strong><br /><strong>characterized by being reserved, having finesse and are easy to care for. With the use of traditional regional materials,</strong><br /><strong>localization and orginality are becoming more and more the focus. After discussions about synthetic fabrics (PFC),</strong><br /><strong>the use of wool is again on the rise.</strong>]]></description>
      <pubDate>Mon, 21 Jan 2013 00:00:00 +0100</pubDate>
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      <title><![CDATA[Free Ski Mountaineering]]></title>
      <link>http:/www.salewa.us/press/free+ski+mountaineering-1</link>
      <description><![CDATA[<strong>Freeriding represents absolute freedom, pristine powder and a totally pure experience.... Whoever is committed to this kind of allure joins a strong community much larger than themselves with members all sharing the same passion. At SALEWA, the trend is called Free Ski Mountaineering and, as a core discipline of the South Tyrol mountain sport specialist, it is an inseparable part of its ethos. Amazingly spectacular descents appear after only a truly honest ascent. Together, with the athletes on SALEWA&rsquo;s alpineXtrem team, the Bolzano-based mountain sport brand is promoting &bdquo;Climb to Ski&ldquo; and working to send powder hounds into the mountains with the right tools.</strong>]]></description>
      <pubDate>Mon, 21 Jan 2013 00:00:00 +0100</pubDate>
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      <title><![CDATA[Ride it like Glen Plake  Glen Plake’s Choice: Stylish in look, uncompromising in function]]></title>
      <link>http:/www.salewa.us/press/ride+it+like+glen+plake+glen+plake%E2%80%99s+choice%3A+stylish+in+look%2C+uncompromising+in+function</link>
      <description><![CDATA[<p style="text-align: justify;"><strong>Glen Plake is an American freestyle skier &ndash; one who is just as well known for his hotdog ski style as his wild hair. The ski-crazy native Californian has been a member of the alpineXtreme Team since 2008, and he shares his passion and his experience with the South Tyrol mountain sport specialist. That creates excitment: Glen&rsquo;s ideas and feedback have been incorporated into the development of the Free Ski Mountaineering Signature Line by Salewa now for three years. More than any other apparel line, Glen Plake&rsquo;s Choice stands for high-tech materials, uncompromising functionality and unmistakable style. In addition, power guy Plake, who has a second home in Chamonix, is always ready for any kind of fun, be it crazy events with the online community or ski camps with up-and-coming riders.</strong></p>]]></description>
      <pubDate>Mon, 21 Jan 2013 00:00:00 +0100</pubDate>
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      <title><![CDATA[SALEWA MS VERTICAL PRO:  All-purpose lightweight boot also works perfectly on icefalls]]></title>
      <link>http:/www.salewa.us/press/salewa+ms+vertical+pro%3A+all-purpose+lightweight+boot+also+works+perfectly+on+icefalls</link>
      <description><![CDATA[<p style="text-align: justify;"><strong>The MS Vertical Pro by SALEWA is the newest masterpiece from the SALEWA footwear division in Montebelluna in Northwest Italy. This center of excellence sets new standards when it comes to mountaineering. The Vertical Pro is yet another example. SALEWA&rsquo;s alpine competence together with broad, industry-specific expertise headquartered in Montebelluna has come together to bring you this boot. The result is a lighter-weight Pro Boot for winter alpine endeavors and icefalls. </strong></p>]]></description>
      <pubDate>Mon, 21 Jan 2013 00:00:00 +0100</pubDate>
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      <title><![CDATA[Onward to the summit – but always safety first: SALEWA ensures ski tourers are well prepared and best outfitted]]></title>
      <link>http:/www.salewa.us/press/onward+to+the+summit+%E2%80%93+but+always+safety+first%3A+salewa+ensures+ski+tourers+are+well+prepared+and+best+outfitted</link>
      <description><![CDATA[<p style="text-align: justify;"><strong>More and more wintersports enthusiasts are seeking a balance to their everyday lives by heading to the mountains and into the backcountry. Particularly striking is the trend to head off groomed pistes and trails for wintersports experiences. Ski touring and backcountry skiing are continuing to boom. With all of the enthusiasm, there&rsquo;s also a need to reflect upon the dangers that exist in the wilderness. SALEWA, the South Tyrol mountain sport specialist that provides ski tourers with the correct gear, is also particularly concerned with preparing them with targeted safety training to be ready for possible risks. </strong></p>]]></description>
      <pubDate>Mon, 21 Jan 2013 00:00:00 +0100</pubDate>
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      <title><![CDATA[SALEWA MOUNTAINEERING Line Highlights Summer 2013]]></title>
      <link>http:/www.salewa.us/press/salewa+mountaineering+line+highlights+summer+2013-2</link>
      <description><![CDATA[In high-alpine terrain and extreme conditions, your apparel has to be truly functional and totally reliable. Products in the Mountaineering Line guarantee safety on the mountain at all times and in any situation, no matter whether alpine climbing, on a high-mountain tour, or on a Big Wall. The line reliably protects mountain professionals from wind, water, heat and abrasion, while still maintaining a well-regulated body temperature. Additional details of the collection include light weight and a precision fit, both taken from the wish lists of experienced alpinists. Rugged characteristics, perfection, and high performance down to the tiniest detail transform this line into one that our athletes trust on all of their expeditions.]]></description>
      <pubDate>Mon, 07 May 2012 00:00:00 +0200</pubDate>
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      <title><![CDATA[SALEWA and Wild Country: the perfect partnership with rock-solid expertise.]]></title>
      <link>http:/www.salewa.us/press/salewa+and+wild+country%3A+the+perfect+partnership+with+rock-solid+expertise.</link>
      <description><![CDATA[<strong>Wild Country is now part of the SALEWA Group. The move sees the mountain sports specialist from South Tyrol and the UK&rsquo;s leading rock climbing equipment manufacturer put the seal on a synergy of rock climbing expertise. The SALEWA name has been synonymous with alpine expertise for over 75 years. Acquiring Wild Country enables the mountain sports brand to add the UK company&rsquo;s in-depth specialist climbing knowledge to its own many years of mountain sport experience.</strong>]]></description>
      <pubDate>Sun, 02 Sep 2012 01:00:00 +0200</pubDate>
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      <title><![CDATA[WITH SKILL AND SINGLEMINDEDNESS]]></title>
      <link>http:/www.salewa.us/press/with+skill+and+singlemindedness</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>Experience free ski mountaineering with SALEWA.<br /><br />This is what free ski mountaineering is all about: if you want to descend you have to make the ascent as well &ndash; using your own muscle power and in harmony with the Alpine environment. It&lsquo;s a philosophy which is attracting ever increasing numbers of mountaineers. SALEWA regards &sbquo;climb to ski&lsquo; as one of its key sports &ndash; emerging out of tradition and practised with passion. The South Tyrolean mountain sports specialist is guiding the development of this sport in close cooperation with the sportspeople of the alpineXtrem team. The interests of the skiing community is kept in focus at all times.</strong></div>]]></description>
      <pubDate>Mon, 23 Jan 2012 00:00:00 +0100</pubDate>
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      <title><![CDATA[FREE SKI MOUNTAINEERING WITH SALEWA BACK TO NATURE]]></title>
      <link>http:/www.salewa.us/press/free+ski+mountaineering+with+salewa+back+to+nature</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>In a world which just gets faster and faster, our yearning for time to relax in peace is keener than ever. The magic words are &lsquo;slow down&rsquo;. Our modern lifestyle has led to us become alienated from our natural surroundings. More and more often we feel the urgent desire to revive this long-neglected connection, to reclaim this affinity. We want to find ourselves again and to compensate somehow for our stressful, over-planned day-to-day schedule. A spinoff of this is the steady rise in popularity of leisure activities and adventures on untouched natural terrain, and one example is free ski mountaineering. For SALEWA, the mountain sports specialist from South Tyrol, this sport is a product of its time, and with its &lsquo;Back to the roots&rsquo; motto the company is tuning in to this new societal trend.</strong></div>]]></description>
      <pubDate>Mon, 23 Jan 2012 00:00:00 +0100</pubDate>
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      <title><![CDATA[LIVE THE URBAN ATTITUDE TO LIFE THAT IS CLIMBING WITH LA MANO]]></title>
      <link>http:/www.salewa.us/press/live+the+urban+attitude+to+life+that+is+climbing+with+la+mano</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>Climbing is now becoming a real &lsquo;in&rsquo; sport for right throughout the year. Summertime sees climbers in action on outdoor rock walls, while in the colder months the indoor climbing centres and parks are jammed full. Particularly in towns and cities, urban climbing has created its own very individual scene. SALEWA proudly presents an exclusive for climbers and all those who feel an affinity with climbing culture: the La Mano collection.</strong></div>]]></description>
      <pubDate>Mon, 23 Jan 2012 00:00:00 +0100</pubDate>
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      <title><![CDATA[RIDE FREE, RIDE SAFE, RIDE FIT!]]></title>
      <link>http:/www.salewa.us/press/ride+free%2C+ride+safe%2C+ride+fit%21-2</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>SALEWA presents a new generation of free ride backpacks<br /><br />In free ski mountaineering, mastering steep climbs and testing descents is what we all aspire to &ndash; but serious preparation is an absolute must, and this includes having a smartly organised backpack. Mountain sports specialist SALEWA has developed a new technology to ensure maximum freedom of movement even when your backpack is filled to the max. Backpacks featuring the Ride Fit technology hug your body like a second skin. Freeriders and boarders heading for the mountains next winter will be sporting the new SALEWA Ride Fit backpack models Taos, Revelstoke and Verbier.</strong></div>]]></description>
      <pubDate>Mon, 23 Jan 2012 00:00:00 +0100</pubDate>
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      <title><![CDATA[GLEN PLAKE - LEGEND IN OPEN TERRAIN]]></title>
      <link>http:/www.salewa.us/press/glen+plake+-+legend+in+open+terrain</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>Glen Plake has long been a stalwart of the freeride scene and is a living legend in the world of skiing. More than anything else, however, he is someone who strives to share this enthusiasm for his sport with others. This makes him a valuable member of the international SALEWA alpineXtrem Free Ski Mountaineering Team. It is no wonder that our working relationship is so good, or that our results are so outstanding. This is the second time that mountain sports specialists SALEWA are presenting a selection of products which bear a very special seal of approval: &ldquo;Glen Plake&rsquo;s Choice&rdquo; &ndash; tailor-made and developed in accordance with the specifications of this Californian ski professional.</strong></div>]]></description>
      <pubDate>Mon, 23 Jan 2012 00:00:00 +0100</pubDate>
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      <title><![CDATA[SALEWA ALPINEXTREM PRO]]></title>
      <link>http:/www.salewa.us/press/salewa+alpinextrem+pro</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>Delivering the best: from mountain pro to mountain pro<br /><br />What transpires when professional alpinists and mountain athletes spend two years working side by side on development with product designers and lab technicians? The answer is products which add up to something a whole lot more than just another new collection. For SALEWA, the mountain sports specialist from South Tyrol, the alpineXtrem pro range represents the realisation of a long-held desire: supporting professionals who spend over 300 days a year in the mountains by providing them with the perfect apparel.<br /></strong></div>
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      <pubDate>Mon, 23 Jan 2012 00:00:00 +0100</pubDate>
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      <title><![CDATA[SNOWSHOE MOUNTAINEERING]]></title>
      <link>http:/www.salewa.us/press/snowshoe+mountaineering</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>A fitness trend taking the mountains by storm</strong><br /><br /><strong>The rising popularity of snowshoe mountaineering is proving that winter sports fans are not just reliant on the more well-known methods of skiing and snowboarding to get their fix of mountain-based fitness action &ndash; it can also be something a bit different. Over the past few years, this discipline has evolved into a leisure time sport with high ambitions. Of course, safety in the form of having the right equipment is the ticket to enjoying a danger-free experience to the max, off the beaten track in the great outdoors. SALEWA is of course fully up to speed on this new alpine activity and the mountain sports specialist supplier has the perfect solutions to meet every snowshoeing demand imaginable in terms of snowshoes, clothing and equipment.</strong></div>]]></description>
      <pubDate>Mon, 23 Jan 2012 00:00:00 +0100</pubDate>
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      <title><![CDATA[Path of Roses – Free Skiing in the “Flower Meadow”]]></title>
      <link>http:/www.salewa.us/press/path+of+roses+%E2%80%93+free+skiing+in+the+%E2%80%9Cflower+meadow%E2%80%9D</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>High up in the Himalayas, near the Line of Control between India and Pakistan, lies a paradise for off-piste skiers. The base camp is a small village called Gulmarg. According to the locals, Gulmarg means &lsquo;flower meadow&lsquo;. At 2,700 metres up however, there are no flowers to be seen in this high mountain valley in February. Instead, the iced peaks of the Pir Panjal offer free ski mountaineering at 4,000m above sea level. Eva Walkner, from the international SALEWA alpineXtrem team, couldn&rsquo;t resist. </strong></div>]]></description>
      <pubDate>Tue, 11 Oct 2011 01:00:00 +0200</pubDate>
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      <title><![CDATA[SALEWA World: Where shopping is an experience]]></title>
      <link>http:/www.salewa.us/press/salewa+world%3A+where+shopping+is+an+experience</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>The SALEWA sales point inside the general headquarter of the company has been set up with the aim of bringing together and showing off the company&rsquo;s mission and brands. It provides an alternative and innovative shopping experience for enthusiasts, allowing them to live and breathe all that SALEWA has to offer. A lounge area with an information stand, plus an iPad, books and magazines are available. These highlights, and many more, await consumers in the SALEWA World and accompany them in a holistic adventure of clothing and mountain equipment.</strong></div>]]></description>
      <pubDate>Wed, 09 Nov 2011 23:00:00 +0100</pubDate>
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      <title><![CDATA[SALEWA Headquarter: A link between technology and nature..]]></title>
      <link>http:/www.salewa.us/press/salewa+headquarter%3A+a+link+between+technology+and+nature..</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>&hellip;a multi-style profile, conceived in a unitary way, unified by immense windows and an innovative electro-coloured aluminium skin that creates a result, which depicts an Alpine chain, strongly evoking the environmental mission of SALEWA. The building, which is to be the new general headquarter of the OberAlp/SALEWA group, blends in naturally with mountainous landscape surrounding it. It has a dazzling radiance that makes the most of the light and the climatic conditions, and will be a new point of geographic reference for the town of Bolzano, respecting both industry and the environment at the same time. </strong></div>]]></description>
      <pubDate>Wed, 09 Nov 2011 23:00:00 +0100</pubDate>
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      <title><![CDATA[The new SALEWA headquarter: Where the brand is born and nurtured]]></title>
      <link>http:/www.salewa.us/press/the+new+salewa+headquarter%3A+where+the+brand+is+born+and+nurtured</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>The innovative headquarter of OberAlp / SALEWA will not host the main company activities but, according to Massimo Baratto, managing director of the Group based in Bolzano, will also be a place where the company&rsquo;s brands, SALEWA and DYNAFIT, as well as other brands distributed in Italy by the Group (e.g. Speedo and Rip Curl) will be nurtured and developed. <br /></strong></div>]]></description>
      <pubDate>Wed, 09 Nov 2011 23:00:00 +0100</pubDate>
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      <title><![CDATA[“This is where we work, this is where we live our SALEWA Headquarter is our home”]]></title>
      <link>http:/www.salewa.us/press/%E2%80%9Cthis+is+where+we+work%2C+this+is+where+we+live+our+salewa+headquarter+is+our+home%E2%80%9D</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>The OberAlp/SALEWA group has set up camp for its new futuristic headquarter, to become the hub of the company&rsquo;s activities in a place where technology meets with nature. <br />This immense project was much desired by Heiner Oberrauch, founder and president of the OberAlp/SALEWA group, and has earned itself the award of the CasaClima "Work&amp;Life" certificate. <br /></strong></div>
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      <pubDate>Wed, 09 Nov 2011 23:00:00 +0100</pubDate>
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      <title><![CDATA[Talking is silver – and so is sleep]]></title>
      <link>http:/www.salewa.us/press/talking-is-silver-and-so-is-sleep</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>Silver ions are already being used in a wide array of textiles. But SALEWA is the world&rsquo;s first mountain sport specialist to incorporate them into sleeping bags - to give alpinists the feeling that they&rsquo;re climbing into a 100% fresh sleeping bag every time. &nbsp;Without unpleasant odours. </strong></div>]]></description>
      <pubDate>Tue, 06 Dec 2011 23:00:00 +0100</pubDate>
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      <title><![CDATA[The SALEWA Group publishes its first Sustainability Report]]></title>
      <link>http:/www.salewa.us/press/the-salewa-group-publishes-its-first-sustainability-report</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>Nowadays, companies have greater economic, social and environmental responsibilities than ever. SALEWA takes the requirement for responsibility at all levels very seriously. To document the areas in which the group is particularly active, a sustainability report was compiled for the first time in the 75-year history of the South-Tirol&nbsp; mountain sports specialist. In addition, a contract is being signed with &ldquo;bluesign&rdquo;, in order to ensure as much alignment as possible with current quality criteria and applicable regulations and limits.</strong></div>]]></description>
      <pubDate>Tue, 06 Dec 2011 23:00:00 +0100</pubDate>
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      <title><![CDATA[Arco 2011: The SALEWA Athletes look forward to the World Championships]]></title>
      <link>http:/www.salewa.us/press/arco-2011-the-salewa-athletes-look-forward-to-the-world-championships</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>SALEWA has been a partner of the RockMaster event in Arco, near Trento in northern Italy, for the last 5 years. In addition, each year, the mountain sport specialist from below the Alpine divide recognises the world&rsquo;s best climber with the SALEWA Rock Award.&nbsp; The company is particularly happy to support the event this year, since the world championships in sport climbing will take place in Arco. And, the best sport climbers from the SALEWA team will be there to take part in Arco 2011 too. </strong></div>]]></description>
      <pubDate>Tue, 06 Dec 2011 23:00:00 +0100</pubDate>
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      <title><![CDATA[The Jr. Alp trainer has children’s heats beating faster]]></title>
      <link>http:/www.salewa.us/press/the-jr-alp-trainer-has-children-s-heats-beating-faster</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>It&rsquo;s already the big seller with the adults. And starting in the summer of 2012, it will be for the children, too: </strong><strong>&nbsp;</strong><strong>the Jr. Alp Trainer.</strong><strong> </strong><strong>At 310 grams, the quality children&rsquo;s boot is an absolute lightweight &ndash; and more.</strong><strong> </strong><strong>Its breathability and extreme flexibility set it apart. </strong><strong>&nbsp;</strong></div>]]></description>
      <pubDate>Tue, 06 Dec 2011 23:00:00 +0100</pubDate>
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      <title><![CDATA[A relaxed back thanks to Motion Fit]]></title>
      <link>http:/www.salewa.us/press/a-relaxed-back-thanks-to-motion-fit</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>Rotational movement of the back are unavoidable when hiking, especially when heavy equipment is being worn. That is which the perfect fit is the most important quality a perfect hiking backpack should have. It reacts to every movement like a versatile suspension system. Thanks to the revolutionary Motion Fit system, SALEWA has succeeded in developing the ideal backpack for challenging hiking. </strong></div>]]></description>
      <pubDate>Tue, 06 Dec 2011 23:00:00 +0100</pubDate>
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      <title><![CDATA[The 5Continent Line: A great companion for all your (mountain) journeys throughout the world]]></title>
      <link>http:/www.salewa.us/press/the-5continent-line-a-great-companion-for-all-your-mountain-journeys-throughout-the-world</link>
      <description><![CDATA[<div style="text-align: justify;"><strong><strong>When our alpineXtrem team athletes return successful from their expeditions, when they&rsquo;ve bested a big wall and have thus earned themselves an entry in the annals of alpinism, they could certainly write a book on all their adventures and experiences. And not just with what they felt, as they completed the world&rsquo;s steepest or most technically difficult climbs. They could fill volumes with all that they have experienced in their travels across five continents, and how they explored the countries they visited to the fullest. </strong></strong></div>]]></description>
      <pubDate>Sun, 06 Nov 2011 23:00:00 +0100</pubDate>
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      <title><![CDATA[Climbing ? For our community, it’s an urban way of life]]></title>
      <link>http:/www.salewa.us/press/climbing-for-our-community-it-s-an-urban-way-of-life</link>
      <description><![CDATA[<div style="text-align: justify;"><strong>For the young and indeed the young at heart, climbing has long since ceased to be a mere sport. Climbing is very much a way of life that is gradually spreading throughout urban areas, towns and cities. A young climber can make a clear statement and show the community that he belongs&nbsp; &ndash; with the La Mano collection from SALEWA. </strong></div>]]></description>
      <pubDate>Sun, 06 Nov 2011 23:00:00 +0100</pubDate>
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      <title><![CDATA[Trade fair innovation at the OutDoor:  the new pro footwear line from SALEWA]]></title>
      <link>http:/www.salewa.us/press/trade-fair-innovation-at-the-outdoor-the-new-pro-footwear-line-from-salewa</link>
      <description><![CDATA[<div style="text-align: justify;"><strong> The Approach line in particular succeeded in setting new standards in the outdoor field. The time has now come for the Oberalp Group to take a new challenge and enter the segment which is most technical and important for the company&rsquo;s image: alpinism on rock and ice. With the &lsquo;PRO GAITER&rsquo; and &lsquo;PRO GUIDE&rsquo; models, the South Tyrol mountain sports specialist seeks to revolutionise a conservative segment and is offering the first fully crampon-compatible mountain boot with a rigid sole. At the same time, the sole becomes soft for the lighter passages and the approach, thanks to a patent. The Pro line sets itself apart with 2-in-1 mountain boots for alpinism and is intended for mountain guides, mountain rescue teams, alpinists and ice climbers.</strong></div>]]></description>
      <pubDate>Sun, 06 Nov 2011 23:00:00 +0100</pubDate>
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      <title><![CDATA[No rules of gravity: SALEWA crosses the boundaries of science]]></title>
      <link>http:/www.salewa.us/press/no-rules-of-gravity-salewa-crosses-the-boundaries-of-science</link>
      <description><![CDATA[<strong><strong>Behind every great mountain experience is a strong brand which supports the athletes when they push themselves to the limits.</strong><strong> </strong><strong>Grundtvigskirken, Cerro Torre, Fitz Roy, El Capitan:</strong><strong> </strong><strong>those are just a few of the alpinistic master feats in which SALWEA has sponsored its athletes from the &nbsp;alpineXtrem team in recent years.</strong><strong> </strong><strong>The forefront of international alpinism has thoroughly committed itself to big wall climbing at great heights &ndash; as has the South Tyrol mountain sport specialist.</strong><strong> </strong><strong></strong></strong>]]></description>
      <pubDate>Thu, 07 Jul 2011 00:00:00 +0200</pubDate>
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      <title><![CDATA[999 – The combination for high-altitude terrain]]></title>
      <link>http:/www.salewa.us/press/999-the-combination-for-high-altitude-terrain</link>
      <description><![CDATA[<p>The figures are rising. Over the coming winter season, the number of mountaineers who want to experience undisturbed nature on snowshoes will rise yet again. The special code that opens new doors for demanding climbers and ambitious snowboard tourers from autumn/winter 2011 is 999. This lightweight, stable and highly capable snowshoe comes directly from the snowshoe capital of Montebelluna. It was developed by the expert team of the Oberalp group, who have already captured the hearts of demanding tourers around the world with DYNAFIT designs and their expertise in ski touring.</p>]]></description>
      <pubDate>Sat, 02 Apr 2011 01:00:00 +0200</pubDate>
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      <title><![CDATA[For mountain guides, by mountain guides. ABS included]]></title>
      <link>http:/www.salewa.us/press/for-mountain-guides-by-mountain-guides-abs-included</link>
      <description><![CDATA[<p>Three different models; two different support systems; one unifying concept. The new Mountain Guide series of rucksacks from SALEWA is fast making an impression on professional mountaineers with its well-thought-out focus on the essentials. It's no wonder considering 30 years of mountain guide experience are distilled into each rucksack. The top of the range model Mountain Guide 38 ABS Carbon is the very first to feature an airbag system from ABS.</p>]]></description>
      <pubDate>Wed, 02 Mar 2011 00:00:00 +0100</pubDate>
    </item>
    <item>
      <title><![CDATA[SKIING LEGEND]]></title>
      <link>http:/www.salewa.us/press/skiing-legend</link>
      <description><![CDATA[<p>A living legend in skiing and pioneer of free ski mountaineering, Glen Plake joined the international SALEWA alpineXtrem team a year ago. Selected retail partners will be looking forward to stocking "Glen Plake&rsquo;s Choice" bang on time for the 2011/12 autumn/winter season. This comprises a jacket, pants and gloves which mountain sports specialists SALEWA have custom-designed to the requirements of the ski punk from California.</p>]]></description>
      <pubDate>Wed, 02 Feb 2011 00:00:00 +0100</pubDate>
    </item>
    <item>
      <title><![CDATA[Skiing for the soul]]></title>
      <link>http:/www.salewa.us/press/skiing-for-the-soul</link>
      <description><![CDATA[<p>It was 10 years ago that Martin "McFly" Winkler first flew to Patagonia. The country appealed so much to his 'ski bum' side that he could not get it out of his thoughts. He was spellbound by the vast expanses of freedom. But it wasn't until autumn 2010 that he had a chance to return. This time he brought with him: one camera, two fellow team members, and three souls who wanted to experience something different to the "higher, faster, further" mantra. This is what free ski mountaineering can offer. It's off-piste skiing for the soul.</p>]]></description>
      <pubDate>Wed, 02 Feb 2011 00:00:00 +0100</pubDate>
    </item>
    <item>
      <title><![CDATA[Inspiration begins small]]></title>
      <link>http:/www.salewa.us/press/inspiration-begins-small</link>
      <description><![CDATA[<p>Adventures under the blue skies can sometimes begin at a very tender age. The young generation of mountaineers and fans of the great outdoors want clothing that will keep them warm and dry hour after hour and that is modern and stylish at the same time. SALEWA Alpine Tech and Alpine Life children's collections tick all of the boxes. What&rsquo;s more, the "Growing Clothes" concept means that the young ones can continue to wear their favourite items for twice as long as their schoolmates.</p>]]></description>
      <pubDate>Sun, 02 Jan 2011 00:00:00 +0100</pubDate>
    </item>
    <item>
      <title><![CDATA[Welcome on board: Max Zipser brings fresh talent to the international SALEWA alpineXtrem team]]></title>
      <link>http:/www.salewa.us/press/welcome-on-board-max-zipser-brings-fresh-talent-to-the-international-salewa-alpinextrem-team</link>
      <description><![CDATA[<p>Freedom is a value which drives men to climb mountains. Professional mountaineers also appreciate freedom in their choice of equipment. Max Zipser is one such person. He climbs mountains to come down again on slopes of up to 55&deg;. But unlike other members of the international SALEWA alpineXtrem team, he descends the snowy slopes on a snowboard rather than skis so he literally on board. Climb2Ski goes Climb2Ride.</p>]]></description>
      <pubDate>Sun, 02 Jan 2011 00:00:00 +0100</pubDate>
    </item>
    <item>
      <title><![CDATA[White thrills on the Glacier de la Noire]]></title>
      <link>http:/www.salewa.us/press/white-thrills-on-the-glacier-de-la-noire-7</link>
      <description><![CDATA[Free ski mountaineering]]></description>
      <pubDate>Fri, 22 Oct 2010 00:00:00 +0200</pubDate>
    </item>
    <item>
      <title><![CDATA[The quintessence of mountain climbing]]></title>
      <link>http:/www.salewa.us/press/the-quintessence-of-mountain-climbing-6</link>
      <description><![CDATA[climb to ski]]></description>
      <pubDate>Wed, 28 Jul 2010 00:00:00 +0200</pubDate>
    </item>
    <item>
      <title><![CDATA[The Colours of  Winter]]></title>
      <link>http:/www.salewa.us/press/the-colours-of-winter-6</link>
      <description><![CDATA[Colour coordination for winter 2010 / 2011]]></description>
      <pubDate>Tue, 27 Jul 2010 00:00:00 +0200</pubDate>
    </item>
    <item>
      <title><![CDATA[The stuff of winter dreams!]]></title>
      <link>http:/www.salewa.us/press/the-stuff-of-winter-dreams-5</link>
      <description><![CDATA[SALEWA materials]]></description>
      <pubDate>Tue, 27 Jul 2010 00:00:00 +0200</pubDate>
    </item>
    <item>
      <title><![CDATA[Glen Plake & SALEWA]]></title>
      <link>http:/www.salewa.us/press/glen-plake-salewa-10</link>
      <description><![CDATA[Free-ski legend joins the international alpineXtrem team]]></description>
      <pubDate>Tue, 27 Jul 2010 00:00:00 +0200</pubDate>
    </item>
    <item>
      <title><![CDATA[La Mano – all-condition climbing]]></title>
      <link>http:/www.salewa.us/press/la-mano-all-condition-climbing-12</link>
      <description><![CDATA[Winter 2010 / 2011]]></description>
      <pubDate>Mon, 26 Jul 2010 00:00:00 +0200</pubDate>
    </item>
    <item>
      <title><![CDATA[SALEWA Facts & Figures]]></title>
      <link>http:/www.salewa.us/press/salewa-facts-figures-15</link>
      <description><![CDATA[75 years of man and mountain]]></description>
      <pubDate>Sat, 24 Jul 2010 00:00:00 +0200</pubDate>
    </item>
    <item>
      <title><![CDATA[Overall World Champion Johanna Ernst joins the SALEWA alpineXtrem Team]]></title>
      <link>http:/www.salewa.us/press/overall-world-champion-johanna-ernst-joins-the-salewa-alpinextrem-team</link>
      <description><![CDATA[Johanna Ernst, three-time World Youth Champion and leader of the lead climbing<br />World Cup, is now wearing the eagle&rsquo;s wings. Since Spring 2010, she has been a<br />member of the international SALEWA alpineXtrem Team, giving it 18 members in all.]]></description>
      <pubDate>Wed, 06 Jan 2010 23:00:00 +0100</pubDate>
    </item>
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      <title><![CDATA[Greater safety in the vertical]]></title>
      <link>http:/www.salewa.us/press/greater-safety-in-the-vertical</link>
      <description><![CDATA[For 75 years, mountain climbers have been able to rely on the fact that SALEWA<br />develops and produces highly-functional products for their favourite activity. The<br />people behind the brand that bears the eagle logo identify strongly with the various<br />disciplines of mountain sports, and every season they are on the lookout for new, better<br />and different solutions to improve safety. Now, to celebrate its 75th anniversary, this<br />manufacturer is introducing a holistic concept for safety-related products that has<br />been co-developed by the professionals on the alpineXtrem Team and tested by<br />mountain guides and trade journalists.]]></description>
      <pubDate>Tue, 05 Jan 2010 23:00:00 +0100</pubDate>
    </item>
    <item>
      <title><![CDATA[LaMano – for an ascendant season]]></title>
      <link>http:/www.salewa.us/press/lamano-for-an-ascendant-season</link>
      <description><![CDATA[Climbing has long been the supreme discipline of mountain sports in summer, and<br />it is embedded deep in SALEWA&rsquo;s DNA. For 75 years, the brand has specialised in<br />offering mountain sportspersons functional products. With its LaMano range of apparel,<br />it is also offering these to a growing number of sports climbing and bouldering<br />enthusiasts &ndash; and doing so in style. With the support of the SALEWA alpineXtrem<br />team and the third ROCKSHOW planned for 2011, the brand bearing the eagle logo is<br />actively helping talented young climbers to pursue their passion.]]></description>
      <pubDate>Tue, 05 Jan 2010 23:00:00 +0100</pubDate>
    </item>
    <item>
      <title><![CDATA[An unclimbed ascent in Greenland]]></title>
      <link>http:/www.salewa.us/press/an-unclimbed-ascent-in-greenland</link>
      <description><![CDATA[The international SALEWA alpineXtrem Team has chosen the sunny month of August<br />to head north into the cold. The objective of this expedition is an unclimbed big wall<br />in eastern Greenland. SALEWA&rsquo;s athletes aim to use &lsquo;fair means&rsquo; to be the first to<br />climb this approx. 1,100 metre high wall, providing yet another example of sustainable,<br />respectful and value-oriented mountain climbing.<br />]]></description>
      <pubDate>Tue, 05 Jan 2010 23:00:00 +0100</pubDate>
    </item>
    <item>
      <title><![CDATA[75 years of man and mountain: The basis for a successful future.]]></title>
      <link>http:/www.salewa.us/press/75-years-of-man-and-mountain-the-basis-for-a-successful-future</link>
      <description><![CDATA[In June 2010, SALEWA is celebrating 75 years in business. Since 1935, demanding<br />alpinists and mountain lovers have come to SALEWA for innovative and reliable<br />equipment. It is a history that is also the basis for the next steps towards a successful<br />future. A future that still cherishes the same values that are the core of the brand<br />tradition: innovation, respect, sustainability and a clear orientation towards people.]]></description>
      <pubDate>Tue, 05 Jan 2010 23:00:00 +0100</pubDate>
    </item>
    <item>
      <title><![CDATA[SALEWA DEBUTS NEW FOOTWEAR COLLECTION]]></title>
      <link>http:/www.salewa.us/press/salewa-debuts-new-footwear-collection-1</link>
      <description><![CDATA[SALEWA brings five generations of outdoor design and dedication to North America]]></description>
      <pubDate>Tue, 20 Apr 2010 00:00:00 +0200</pubDate>
    </item>
    <item>
      <title><![CDATA[SALEWA Footwear]]></title>
      <link>http:/www.salewa.us/press/salewa-footwear-5</link>
      <description><![CDATA[Two worlds in one shoe - the perfect approach solution]]></description>
      <pubDate>Thu, 15 Apr 2010 00:00:00 +0200</pubDate>
    </item>
    <item>
      <title><![CDATA[SALEWA Facts and Figures 2009]]></title>
      <link>http:/www.salewa.us/press/salewa-facts-and-figures-2009-2</link>
      <description><![CDATA[Success through Quality & Innovation]]></description>
      <pubDate>Fri, 26 Mar 2010 00:00:00 +0100</pubDate>
    </item>
    <item>
      <title><![CDATA[Well fitted out: Two collections for a unique expedition]]></title>
      <link>http:/www.salewa.us/press/well-fitted-out-two-collections-for-a-unique-expedition</link>
      <description><![CDATA[Anyone who seeks fulfillment in the mountains is a voyager in all senses of the word. Mountain sports<br />specialists SALEWA have developed their own line of trekking wear so that the journey can be as carefree<br />as possible: 5Continents. For more and more mountaineers, the journey to get to the rock face is<br />becoming part of the adventure - and this is especially true for the Greenland expedition. The 30-piece<br />collection equips the wearer with everything required to make fast and comfortable progress on the<br />way to reaching the steep slopes.]]></description>
      <pubDate>Tue, 21 May 2013 13:23:54 +0200</pubDate>
    </item>
    <item>
      <title><![CDATA[Firm hold: The Alpin Fit – 100% Blistefree Footwear Collection]]></title>
      <link>http:/www.salewa.us/press/firm-hold-the-alpin-fit-100-blistefree-footwear-collection</link>
      <description><![CDATA[There&rsquo;s so much more to the collaboration between SALEWA and the alpineXtrem team than merely<br />the supply of SALEWA products. The development of innovative and technically challenging equipment<br />requires intensive consultation and close cooperation with the mountain professionals. Countless<br />man-hours (and woman-hours) spent on freezing rock faces, steep escarpments and exposed<br />ridges are a vital resource to product designers and textile engineers. This is particularly true in the<br />development of socks and footwear as this crucial information leads to innovative engineering and<br />unique product features for the mountain sportsperson.]]></description>
      <pubDate>Tue, 21 May 2013 13:23:54 +0200</pubDate>
    </item>
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