Contact
  • Ariane Maria Malfertheiner
  • International
  • ariane.malfertheiner@salewa.it
  • +39 0471 242 625
LIVE THE URBAN ATTITUDE TO LIFE THAT IS CLIMBING WITH LA MANO
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LIVE THE URBAN ATTITUDE TO LIFE THAT IS CLIMBING WITH LA MANO

Climbing is now becoming a real ‘in’ sport for right throughout the year. Summertime sees climbers in action on outdoor rock walls, while in the colder months the indoor climbing centres and parks are jammed full. Particularly in towns and cities, urban climbing has created its own very individual scene. SALEWA proudly presents an exclusive for climbers and all those who feel an affinity with climbing culture: the La Mano collection.

Whether it’s indoor or outdoor, park or rock wall, amateur or pro level: climbing gets people of all ages hooked and represents a dynamic movement stretching right across the globe. International structures and world title competitions between like-minded protagonists are now in situ – and even a place as an Olympic discipline is on the horizon. For urbanites, this sport is more than just an alternative to going to the gym. It places great demands on both your body and your mind, while keen instinct and concentration are put to the ultimate test too. Climbing represents a yearning for getting to know and pushing your limits. It’s much more than just a leisure activity: it’s an attitude to life. Every climber aims to make a clear statement: they want to prove to everyone and everything around them that they belong in this select group. Their approach to life is simple and relaxed; they actively lead a green lifestyle in the interests of sustainability.

And their philosophy is expressed through the clothing they select: functional and practical but not letting fashion sense pass them by either. With the La Mano collection, the SALEWA designers have impressively integrated these aspects. The clothing offers freedom of movement where the climber needs it and pays heed to the scene’s fashion taste in the form of roomy baggy-style cuts. Combined with shape accentuating items, the oversize shirts and pants in trendy tones count as some of the coolest outfits around – even away from the climbing halls.

SALEWA’s role isn’t restricted to official outfitter of climbing athletes; the mountain sports specialist from South Tyrol also provides climbers with a platform to get to know each other in the form of the SALEWA Rockshow. This brings climbers together from twelve countries - Germany, Italy, Austria, Switzerland, France, Spain, Czech Republic, Poland, Slovakia, China, South Korea and Russia – both at the rock face and in the Internet. In 2011, SALEWA entered the worlds of YouTube, Facebook and produced its own microsite: and the Rockshow alone generated more than 20 million contacts on these platforms. With the Rockshow now also gaining a foothold in Asia, the SALEWA community is bound to expand hugely – at the same time spreading the urban climbing lifestyle and attitude even wider too.


The SALEWA La Mano collection: an overview

Skyhook Dry for him
This tank top is the perfect companion for in-hall climbing tours. It feels extremely natural next to the skin. Thanks to the DRYTON fabric, the shirt surface dries extremely quickly and is also really easy to take care of. Its vivid colours make the Skyhook a real eyecatcher when you’re on the wall.

Localhero for him
Long-sleeved shirt made of 100%-organic cotton featuring a fashionable Vneck. Localhero is at its best for post-climbing chillout sessions. The chest area boasts a cool La Mano signature print motif.

Abalakow for him
Cool and functionality become one in the form of the Abalakow pants. These climbing pants made of denim impress on all fronts: a casual cut, two large side pockets and increased freedom of movement through the integrated gusset also ensure all practicalities are covered too.

Sloper for him
The successor to the legendary Hopper is the Sloper. Extreme movements on the climbing wall are no problem with these pants thanks to the built-in gusset. Knee areas are also reinforced as are the rear and front of the pants. Available in vivid sahara, trendy petrol and classic carbon.

Hall of Fame for her
Female wall heroes will cut a dazzling figure in this sporty tank top with its very feminine cut. The colours also make it a real head-turner, available in carbon, atoll or grape. Thanks to the DRYTON fabric, the surface dries super quick – a major plus in terms of functionality.

Tuber for her
Cuddling is strictly allowed with the Tuber – and the designers have pulled off a real special item here. This climbing pullover is made of super-soft material and the collar can either act as a scarf or hood: clear proof of why the Tuber qualifies as THE ultimate chillout and relaxation piece of clothing in the La Mano range.

Halabama for her
Sporty, functional and featuring a stylish cut, these climbing pants are guaranteed to be a firm favourite for every female climber. The DRYTON fabric allows the surface to dry in the blink of an eye. Knee, front and rear parts are reinforced.

Formin for her
The Formin pants are ideal for all occasions, whether it’s as boulder pants made of 100% organic cotton for the climbing hall or just as everyday wear. The ribbed cuffs are fashionable and functional all in one. The gussets incorporated in the crotch guarantee maximum freedom of movement. Available in steel, carbon and black cherry.


Further information, samples and photos:
Ariane Maria Malfertheiner | SALEWA International
Fon +39 0471 242625, Cell +39 366 68 63 315, ariane.malfertheiner@salewa.it