In a world which just gets faster and faster, our yearning for time to relax in peace is keener than ever. The magic words are ‘slow down’. Our modern lifestyle has led to us become alienated from our natural surroundings. More and more often we feel the urgent desire to revive this long-neglected connection, to reclaim this affinity. We want to find ourselves again and to compensate somehow for our stressful, over-planned day-to-day schedule. A spinoff of this is the steady rise in popularity of leisure activities and adventures on untouched natural terrain, and one example is free ski mountaineering. For SALEWA, the mountain sports specialist from South Tyrol, this sport is a product of its time, and with its ‘Back to the roots’ motto the company is tuning in to this new societal trend.
