Contact
  • Ariane Maria Malfertheiner
  • International
  • ariane.malfertheiner@salewa.it
  • +39 0471 242 625

ISPO 2012

1/23/12

WITH SKILL AND SINGLEMINDEDNESS

Experience free ski mountaineering with SALEWA.

This is what free ski mountaineering is all about: if you want to descend you have to make the ascent as well – using your own muscle power and in harmony with the Alpine environment. It‘s a philosophy which is attracting ever increasing numbers of mountaineers. SALEWA regards ‚climb to ski‘ as one of its key sports – emerging out of tradition and practised with passion. The South Tyrolean mountain sports specialist is guiding the development of this sport in close cooperation with the sportspeople of the alpineXtrem team. The interests of the skiing community is kept in focus at all times.
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1/23/12

FREE SKI MOUNTAINEERING WITH SALEWA BACK TO NATURE

In a world which just gets faster and faster, our yearning for time to relax in peace is keener than ever. The magic words are ‘slow down’. Our modern lifestyle has led to us become alienated from our natural surroundings. More and more often we feel the urgent desire to revive this long-neglected connection, to reclaim this affinity. We want to find ourselves again and to compensate somehow for our stressful, over-planned day-to-day schedule. A spinoff of this is the steady rise in popularity of leisure activities and adventures on untouched natural terrain, and one example is free ski mountaineering. For SALEWA, the mountain sports specialist from South Tyrol, this sport is a product of its time, and with its ‘Back to the roots’ motto the company is tuning in to this new societal trend.
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1/23/12

GLEN PLAKE - LEGEND IN OPEN TERRAIN

Glen Plake has long been a stalwart of the freeride scene and is a living legend in the world of skiing. More than anything else, however, he is someone who strives to share this enthusiasm for his sport with others. This makes him a valuable member of the international SALEWA alpineXtrem Free Ski Mountaineering Team. It is no wonder that our working relationship is so good, or that our results are so outstanding. This is the second time that mountain sports specialists SALEWA are presenting a selection of products which bear a very special seal of approval: “Glen Plake’s Choice” – tailor-made and developed in accordance with the specifications of this Californian ski professional.
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1/23/12

SALEWA ALPINEXTREM PRO

Delivering the best: from mountain pro to mountain pro

What transpires when professional alpinists and mountain athletes spend two years working side by side on development with product designers and lab technicians? The answer is products which add up to something a whole lot more than just another new collection. For SALEWA, the mountain sports specialist from South Tyrol, the alpineXtrem pro range represents the realisation of a long-held desire: supporting professionals who spend over 300 days a year in the mountains by providing them with the perfect apparel.

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1/23/12

SNOWSHOE MOUNTAINEERING

A fitness trend taking the mountains by storm

The rising popularity of snowshoe mountaineering is proving that winter sports fans are not just reliant on the more well-known methods of skiing and snowboarding to get their fix of mountain-based fitness action – it can also be something a bit different. Over the past few years, this discipline has evolved into a leisure time sport with high ambitions. Of course, safety in the form of having the right equipment is the ticket to enjoying a danger-free experience to the max, off the beaten track in the great outdoors. SALEWA is of course fully up to speed on this new alpine activity and the mountain sports specialist supplier has the perfect solutions to meet every snowshoeing demand imaginable in terms of snowshoes, clothing and equipment.
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