Contact
  • Ariane Maria Malfertheiner
  • International
  • ariane.malfertheiner@salewa.it
  • +39 366 68 63 315
  • +39 0471 242 625
FREE SKI MOUNTAINEERING WITH SALEWA BACK TO NATURE
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FREE SKI MOUNTAINEERING WITH SALEWA BACK TO NATURE

In a world which just gets faster and faster, our yearning for time to relax in peace is keener than ever. The magic words are ‘slow down’. Our modern lifestyle has led to us become alienated from our natural surroundings. More and more often we feel the urgent desire to revive this long-neglected connection, to reclaim this affinity. We want to find ourselves again and to compensate somehow for our stressful, over-planned day-to-day schedule. A spinoff of this is the steady rise in popularity of leisure activities and adventures on untouched natural terrain, and one example is free ski mountaineering. For SALEWA, the mountain sports specialist from South Tyrol, this sport is a product of its time, and with its ‘Back to the roots’ motto the company is tuning in to this new societal trend.

Moving faster, higher and ever forwards: globalisation constantly turns the concept of time on its head, but also leads to an increasing requirement for our actions, how we do things and the environment to be run to schedule. Many people need to take a moment’s time out each day from their never-changing routine. The search for places to fill your lungs and recharge your batteries traces all the way back to nature – back to the roots.

Free ski mountaineering is one product of these developments. The reason is that skiing is also switching back to its roots – taking a detour away from groomed pistes for the masses and heated lifts. Free ski mountaineers plot their way up mountains any which way they can, and return back down via the powder-covered backcountry virgin slopes, with the mountain wind whipping across behind them removing all trace of the tracks they laid down seconds before. For protagonists of this sport, everything revolves around self-awareness and pitting themselves against that great force, Mother Nature. But free ski mountaineering is also a sport which unites those involved. “We share a passion that is played out a world away from the daily routines that define our modern society. Free ski mountaineers form a community of their own in order to achieve their goal together. Once you’ve completed a challenging ascent you share your food, and after a well-earned descent you share the memories of the whole experience,” explains Reiner Gerster, Group Brand and Marketing Director at mountain sports specialist SALEWA.

For those wanting to abandon the chopped up pistes in search of adventures in the natural wilds and the chance to carve out their own tracks, having the right gear is essential. SALEWA specialises in just that and knows how to combine the know-how gained from mountain climbing and off-piste skiing. The products specially designed by SALEWA for free ski mountaineering are lightweight, high-performance and meet all sporting requirements. The company’s designers and product developers have perfected the art of integrating textiles and equipment. During climbs, the technical layering structure ensures optimum mastering of the elements in order to support the body’s performance capabilities. On the way down, the warming and protection features come to the fore. Also, the cut ensures that any required protective wear is easily accommodated.

SALEWA doesn’t skimp on the fashion factor either, by going all out with its combinations. The collection takes in a range of colours that are now trending: red tones, blue-grey, cactus green, carbon, pagoda and sahara mark out the men’s clothing, while for the ladies it’s predominantly white, black, brown, pink, pagoda and petrol. But it doesn’t all stop at function and design. At SALEWA, considering the safety of free ski mountaineers is the guiding principle. Because preparing for difficulties by having the right equipment is the only way for adventure-seekers to truly gain maximum fun and enjoyment from relaxing out there in the great outdoors.


SALEWA ALPINEXTREM
HIGHLIGHTS SUMMARY

CHAKRA GORE-TEX JACKET
FOR HIM AND HER
The Chakra, a functional, triple-layer Gore-Tex jacket, is the must-have free ski mountaineering item for both women and men. The ergonomic sporty cut provides a particularly snug fit thanks to body mapping. The inner material is extra soft, particularly around the neck and chin. The hood, which can be pulled over a helmet, can be adjusted using one hand. Two roomy mesh pockets inside and large outer pockets with watertight zips give more than enough storage space for gear.

JUGGERNAUT POLARLITE JACKET
FOR HIM AND HER
If it’s sporty you’re after, then take a serious look at the Juggernaut jacket. The functionality of this warm jacket with an ergonomic cut is highly impressive. It is 100% windproof. Pockets are easy to get to and operating the two-way zip with gloves on is a cinch. The hood can be adjusted using one hand and can be pulled up over helmet. With its snug-fitting waistband the Juggernaut cosies up to your body perfectly – and at 479 grams, this is a real lightweight.

STRATO DURASTRETCH TROUSERS
FOR HIM AND HER
These athletic, tight-fit ski-touring pants made from Dura-Stretch with preformed knees are destined to become all free ski mountaineers’ most prized clothing item. With the fitted gusset, these pants earn top marks for their extra freedom of movement, further enhanced by the fully elastic waistband. The Strato‘s material is water-repellent and windproof. The zips are particularly easily accessible and simple to use while the non-slip effect prevents the legs creeping up.

SHAKTI POWERTEX JACKET
FOR HER
The Shakti is a functional jacket, specially designed to meet the demands of female ski mountaineers. Its ergonomic cut accentuates the feminine body shape. The pockets are positioned for easy access even if wearing a climbing harness. Easily accessible ventilation zips at the back of the upper arm ensure excellent air flow. Also features a breast pocket and two-way zipper. The inner material is extra soft, particularly around the collar and chin. The hood can be adjusted with one hand and has enough room to easily fit over a helmet.

MAYA POLARLITE JACKET
FOR HER
This warm, ergonomically shaped synthetic fleece jacket made from Polarlite hugs the body perfectly thanks to body mapping. In other words, it’s so fluffy and napped on the inside that it really does cosy up to the wearer’s skin. The Dynastretch inserts at the sides, under the arms and on the cuffs ensure the Maya maintains its elasticity.

MITRA JACKET
FOR HER
The Mitra is a very lightweight, dynamic and sportily designed windstopper that tips the scales at only 366 grams. The hood moulds itself perfectly to all head shapes, guaranteeing superb warmth. Long zip-pullers mean hasslefree use when wearing mittens. The elastic waistband moulds itself superbly to the waist. The top finish of the side seams delivers first-rate wearer comfort. The two side pockets and one high-positioned breast pocket are perfect for storing your valuables. Available in petrol, margaux and black.


Press contact – international :
Ariane Maria Malfertheiner | SALEWA International
Fon +39 0471 242625, Mobil +39 366 68 63 315, ariane.malfertheiner@salewa.it