Welcome to Salewa Pressroom
This is where you'll find the latest press releases, news, test reports with photos and videos, from and about SALEWA
9/2/12
Wild Country is now part of the SALEWA Group. The move sees the mountain sports specialist from South Tyrol and the UK’s leading rock climbing equipment manufacturer put the seal on a synergy of rock climbing expertise. The SALEWA name has been synonymous with alpine expertise for over 75 years. Acquiring Wild Country enables the mountain sports brand to add the UK company’s in-depth specialist climbing knowledge to its own many years of mountain sport experience.
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1/23/12
Experience free ski mountaineering with SALEWA.
This is what free ski mountaineering is all about: if you want to descend you have to make the ascent as well – using your own muscle power and in harmony with the Alpine environment. It‘s a philosophy which is attracting ever increasing numbers of mountaineers. SALEWA regards ‚climb to ski‘ as one of its key sports – emerging out of tradition and practised with passion. The South Tyrolean mountain sports specialist is guiding the development of this sport in close cooperation with the sportspeople of the alpineXtrem team. The interests of the skiing community is kept in focus at all times.
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1/23/12
In a world which just gets faster and faster, our yearning for time to relax in peace is keener than ever. The magic words are ‘slow down’. Our modern lifestyle has led to us become alienated from our natural surroundings. More and more often we feel the urgent desire to revive this long-neglected connection, to reclaim this affinity. We want to find ourselves again and to compensate somehow for our stressful, over-planned day-to-day schedule. A spinoff of this is the steady rise in popularity of leisure activities and adventures on untouched natural terrain, and one example is free ski mountaineering. For SALEWA, the mountain sports specialist from South Tyrol, this sport is a product of its time, and with its ‘Back to the roots’ motto the company is tuning in to this new societal trend.
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1/23/12
Climbing is now becoming a real ‘in’ sport for right throughout the year. Summertime sees climbers in action on outdoor rock walls, while in the colder months the indoor climbing centres and parks are jammed full. Particularly in towns and cities, urban climbing has created its own very individual scene. SALEWA proudly presents an exclusive for climbers and all those who feel an affinity with climbing culture: the La Mano collection.
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1/23/12
SALEWA presents a new generation of free ride backpacks
In free ski mountaineering, mastering steep climbs and testing descents is what we all aspire to – but serious preparation is an absolute must, and this includes having a smartly organised backpack. Mountain sports specialist SALEWA has developed a new technology to ensure maximum freedom of movement even when your backpack is filled to the max. Backpacks featuring the Ride Fit technology hug your body like a second skin. Freeriders and boarders heading for the mountains next winter will be sporting the new SALEWA Ride Fit backpack models Taos, Revelstoke and Verbier.
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